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Psychology

  • October 18, 2016

    Contexts of Introspection

    Anupriya Kukreja
  • October 18, 2016

    Difference between productive and unproductive introspection

    Anupriya Kukreja
  • October 16, 2016

    Should you see a therapist while practicing Nichiren Buddhism?

    Anupriya Kukreja
  • October 16, 2016

    Envying others because you overdo things?

    Anupriya Kukreja
  • October 16, 2016

    Fighting disbelief- How cognitive dissonance causes obsessive behaviour

    Anupriya Kukreja
  • October 13, 2016

    People see you for who you are now- Of lost potential, opportunities and relative success

    Anupriya Kukreja
  • October 12, 2016

    Is it okay to distract yourself from your sadness?

    Anupriya Kukreja
  • October 12, 2016

    How a good Business Individual thinks

    Anupriya Kukreja
  • October 12, 2016

    Life cognitive dissonance stages

    Anupriya Kukreja
  • October 6, 2016

    Fields in Psychology that I love/enjoy

    Anupriya Kukreja
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Behavioral scientist, UX researcher, and product strategist bringing cross-cultural insight, behavioral science, and creative intuition into product development.

I work at the intersection of user insight, design, culture, and technology—translating how people think, feel, believe, and behave into product strategy, UX systems, and growth. My work is especially focused on high-trust, high-context products where identity, belonging, motivation, and culture shape user behavior. I help teams move beyond surface-level user needs toward deeper behavioral and cultural insight: why people hesitate, what they trust, what makes them feel seen, and what helps them meaningfully engage.

My background spans behavioral science, social psychology, conflict resolution, academic journalism, and 0→1 product development. Across organizations like Columbia’s Morton Deutsch Center, Behavioral Scientist, the American Psychological Association, and early-stage product teams, I’ve translated complex research on trust, polarization, decision-making, motivation, and belonging into practical strategy and design. I’m especially drawn to creator tech, spirit tech, civic tech, wellbeing, education, and community platforms—though my core skill is applicable anywhere human behavior is complex, and product decisions require deeper insight.

I also bring the lens of a musician, DJ, and spirituality writer. My creative work explores South Asian identity, queer nightlife, electronic music, ritual, synchronicity, and multi-faith spirituality. These are not separate from my product work; they shape how I understand culture, emotion, meaning-making, and community. As a researcher and strategist, I bring both rigor and intuition—helping companies design products that resonate across identities, cultures, and inner worlds.

On my blog, I write about spirituality, culture, and ideology with a critical lens, aiming to move beyond dogma and toward more grounded, inclusive ways of understanding inner life. Across everything I do, I’m ultimately interested in building spaces—interpersonal, digital, or physical—where people can feel more connected, present, and authentic.

Those interested in collaborating or seeking my expertise can book a time here.

Education

M.A Psychology in Education, Spiritual Psychology and Conflict Resolution at Teachers College, Columbia University, New York, NY, USA (2023)

Diploma in Conflict Transformation and Peacebuilding (CTPB), Lady Shri Ram College, New Delhi, India (2021)

B.A Political Science and Psychology, Ashoka University, Sonepat, Haryana, India (2019)

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