anupriya kukreja

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anupriya kukreja

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Behavioral scientist, UX researcher, and product strategist bringing cross-cultural insight, behavioral science, and creative intuition into product development.

I work at the intersection of user insight, design, culture, and technology—translating how people think, feel, believe, and behave into product strategy, UX systems, and growth. My work is especially focused on high-trust, high-context products where identity, belonging, motivation, and culture shape user behavior. I help teams move beyond surface-level user needs toward deeper behavioral and cultural insight: why people hesitate, what they trust, what makes them feel seen, and what helps them meaningfully engage.

My background spans behavioral science, social psychology, conflict resolution, academic journalism, and 0→1 product development. Across organizations like Columbia’s Morton Deutsch Center, Behavioral Scientist, the American Psychological Association, and early-stage product teams, I’ve translated complex research on trust, polarization, decision-making, motivation, and belonging into practical strategy and design. I’m especially drawn to creator tech, spirit tech, civic tech, wellbeing, education, and community platforms—though my core skill is applicable anywhere human behavior is complex, and product decisions require deeper insight.

I also bring the lens of a musician, DJ, and spirituality writer. My creative work explores South Asian identity, queer nightlife, electronic music, ritual, synchronicity, and multi-faith spirituality. These are not separate from my product work; they shape how I understand culture, emotion, meaning-making, and community. As a researcher and strategist, I bring both rigor and intuition—helping companies design products that resonate across identities, cultures, and inner worlds.

On my blog, I write about spirituality, culture, and ideology with a critical lens, aiming to move beyond dogma and toward more grounded, inclusive ways of understanding inner life. Across everything I do, I’m ultimately interested in building spaces—interpersonal, digital, or physical—where people can feel more connected, present, and authentic.

Those interested in collaborating or seeking my expertise can book a time here.

Education

M.A Psychology in Education, Spiritual Psychology and Conflict Resolution at Teachers College, Columbia University, New York, NY, USA (2023)

Diploma in Conflict Transformation and Peacebuilding (CTPB), Lady Shri Ram College, New Delhi, India (2021)

B.A Political Science and Psychology, Ashoka University, Sonepat, Haryana, India (2019)

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