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October 2, 2020

Arfeen Khan and the Future of Life Coaching in India

Anupriya Kukreja
November 8, 2016

Types of Intuition and How to Predict Better

Anupriya Kukreja
July 21, 2016

Asia’s youth’s Identity Crisis and the Role of Counselors

Anupriya Kukreja
July 5, 2016

Difference between Nichiren Buddhism and Brahmakumaris philosophy

Anupriya Kukreja
June 7, 2016

Robin Sharma and Dan Ariely on Who You Should Be Friends With

Anupriya Kukreja
May 3, 2016

How to not be Normative while Writing Self Help

Anupriya Kukreja
April 12, 2016

Approaches to the Principle of Gratitude

Anupriya Kukreja
May 18, 2020

How Social Media Networks Influence Economies

Anupriya Kukreja
October 16, 2019

Why Eckhart Tolle is a Perfect Spiritual Guru for the Modern Age

Anupriya Kukreja
December 20, 2016

How to not beat yourself up, get back up, and live like that!

Anupriya Kukreja
December 20, 2016

Changing Morality in Changing Times: Superficial vs. Sensible Values

Anupriya Kukreja
November 16, 2016

Spiritualists on Scarcity

Anupriya Kukreja
November 11, 2016

Sex-Positive Feminism and Spirituality

Anupriya Kukreja
November 10, 2016

Why Life Coaching is not as big a scam as the Internet makes of it

Anupriya Kukreja
November 10, 2016

Science, Spirituality, Mental Health and Self Help

Anupriya Kukreja
November 9, 2016

Precautions after your first transformation

Anupriya Kukreja

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Behavioral scientist, UX researcher, and product strategist bringing cross-cultural insight, behavioral science, and creative intuition into product development.

I work at the intersection of user insight, design, culture, and technology—translating how people think, feel, believe, and behave into product strategy, UX systems, and growth. My work is especially focused on high-trust, high-context products where identity, belonging, motivation, and culture shape user behavior. I help teams move beyond surface-level user needs toward deeper behavioral and cultural insight: why people hesitate, what they trust, what makes them feel seen, and what helps them meaningfully engage.

My background spans behavioral science, social psychology, conflict resolution, academic journalism, and 0→1 product development. Across organizations like Columbia’s Morton Deutsch Center, Behavioral Scientist, the American Psychological Association, and early-stage product teams, I’ve translated complex research on trust, polarization, decision-making, motivation, and belonging into practical strategy and design. I’m especially drawn to creator tech, spirit tech, civic tech, wellbeing, education, and community platforms—though my core skill is applicable anywhere human behavior is complex, and product decisions require deeper insight.

I also bring the lens of a musician, DJ, and spirituality writer. My creative work explores South Asian identity, queer nightlife, electronic music, ritual, synchronicity, and multi-faith spirituality. These are not separate from my product work; they shape how I understand culture, emotion, meaning-making, and community. As a researcher and strategist, I bring both rigor and intuition—helping companies design products that resonate across identities, cultures, and inner worlds.

On my blog, I write about spirituality, culture, and ideology with a critical lens, aiming to move beyond dogma and toward more grounded, inclusive ways of understanding inner life. Across everything I do, I’m ultimately interested in building spaces—interpersonal, digital, or physical—where people can feel more connected, present, and authentic.

Those interested in collaborating or seeking my expertise can book a time here.

Education

M.A Psychology in Education, Spiritual Psychology and Conflict Resolution at Teachers College, Columbia University, New York, NY, USA (2023)

Diploma in Conflict Transformation and Peacebuilding (CTPB), Lady Shri Ram College, New Delhi, India (2021)

B.A Political Science and Psychology, Ashoka University, Sonepat, Haryana, India (2019)

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