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anupriya kukreja

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October 16, 2016

Why not give yourself too many labels

Anupriya Kukreja
October 16, 2016

Envying others because you overdo things?

Anupriya Kukreja
October 16, 2016

Logical reasons to not hate yourself- Of Qualities and Careers

Anupriya Kukreja
October 13, 2016

People see you for who you are now- Of lost potential, opportunities and relative success

Anupriya Kukreja
September 7, 2016

Who determines what “overdoing” is?

Anupriya Kukreja
September 5, 2016

Which weaknesses are worth working on?

Anupriya Kukreja
August 26, 2016

Difference between productive and unproductive empathy

Anupriya Kukreja
July 14, 2016

The 3 ways of Living and Doing things- Of Attitudes, Personalities and Success

Anupriya Kukreja
June 28, 2016

An Illiberal choice: Flaws in the DU Admission System

Anupriya Kukreja
May 4, 2016

How Dancing Changed me

Anupriya Kukreja

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Behavioral scientist, UX researcher, and product strategist bringing cross-cultural insight, behavioral science, and creative intuition into product development.

I work at the intersection of user insight, design, culture, and technology—translating how people think, feel, believe, and behave into product strategy, UX systems, and growth. My work is especially focused on high-trust, high-context products where identity, belonging, motivation, and culture shape user behavior. I help teams move beyond surface-level user needs toward deeper behavioral and cultural insight: why people hesitate, what they trust, what makes them feel seen, and what helps them meaningfully engage.

My background spans behavioral science, social psychology, conflict resolution, academic journalism, and 0→1 product development. Across organizations like Columbia’s Morton Deutsch Center, Behavioral Scientist, the American Psychological Association, and early-stage product teams, I’ve translated complex research on trust, polarization, decision-making, motivation, and belonging into practical strategy and design. I’m especially drawn to creator tech, spirit tech, civic tech, wellbeing, education, and community platforms—though my core skill is applicable anywhere human behavior is complex, and product decisions require deeper insight.

I also bring the lens of a musician, DJ, and spirituality writer. My creative work explores South Asian identity, queer nightlife, electronic music, ritual, synchronicity, and multi-faith spirituality. These are not separate from my product work; they shape how I understand culture, emotion, meaning-making, and community. As a researcher and strategist, I bring both rigor and intuition—helping companies design products that resonate across identities, cultures, and inner worlds.

On my blog, I write about spirituality, culture, and ideology with a critical lens, aiming to move beyond dogma and toward more grounded, inclusive ways of understanding inner life. Across everything I do, I’m ultimately interested in building spaces—interpersonal, digital, or physical—where people can feel more connected, present, and authentic.

Those interested in collaborating or seeking my expertise can book a time here.

Education

M.A Psychology in Education, Spiritual Psychology and Conflict Resolution at Teachers College, Columbia University, New York, NY, USA (2023)

Diploma in Conflict Transformation and Peacebuilding (CTPB), Lady Shri Ram College, New Delhi, India (2021)

B.A Political Science and Psychology, Ashoka University, Sonepat, Haryana, India (2019)

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